The Mediterranean as a Sustainable Tourism Destination

The Role of Cities

Second Session

With over 350 million tourists visiting the region each year—many of them concentrated in urban areas—the Mediterranean is called upon to develop sustainable tourism activities. Cities and businesses, with their central role in managing tourist flows and promoting responsible practices, are key players in this transformation. In this roundtable, experts and representatives from several Mediterranean cities will share visions, experiences, and best practices for a more equitable and sustainable tourism future.

Keynote Speeches

• Giovanni SISTU, University of Cagliari
• Alessandra PRIANTE, President, Italian National Tourism Board-ENIT (by video)*

Roundtable

on experiences and best practices from Mediterranean cities

• Ghada SHALABY, Secretary General of the Egyptian Hotel Association
• Maria FRONTERA, Tourism Committee President, Chamber of Commerce of Mallorca*
• Zeineb ZOUAOUI, Press & Communication Coordinator, Tunisian National Tourist Office
• Haykel AKROUT, Director, Royal Azur and Bel Azur Hotel (Tunisia)
• Ester TAMASI, Italy Director, Malta Tourism Authority

The Voice of the Chambers of Commerce

Questions, perspectives, and proposals

Hamza Benabdallah, President, Fès-Meknes Chamber of Commerce

*Speakers marked with an asterisk are pending confirmation.