Tourism is a key driver of the Mediterranean economy, but it also raises significant challenges for sustainability and social cohesion

This session will address the balance between development and the preservation of local identity. Experiences and innovative models for more responsible tourism management will be shared.

Speakers

• Jordi MAS VELASCO, President of Barcelona’s La Boqueria Market.

• Massimo MANETTI, President of the Florence Chamber of Commerce and President of San Lorenzo Market.

• Maurizio BATTELLI, President of the Extra Association, Italy.

• Naoufel AZIZI, Chamber of Commerce of Tunis.*

• Representative from the Chamber of Commerce of Agadir. *

• Mohamed SEFIANI, Mayor of Chefchaouen and special Envoy for food systems of United cities & Local Governments (UCLG).*

*Speakers marked with an asterisk are pending confirmation.